Most sustainable business models are perpetuated by the sale and delivery of products and services that generate significant financial and/or operational returns for our customers. Some of us may be fortunate enough to provide “exclusive” product/service offerings that make it difficult for our customers to defect to the competition, because little or no competition exists… yet. Most of us, however, are on the other end of the spectrum in that we provide deliverables that are valuable, and sometimes essential, but the customer has choices. Regardless of in which camp we find ourselves, all of us must successfully address the issue of how to best leverage our market offerings to sustain important customer relationships (i.e. generate deep customer loyalty) if our…
Category Archives: Marketing
Miracle Cure for the Common Cold… Market
09/17/2009 Posted in Marketing Comments (0) Subscribe to RSS
In recent days, we have spent much time and ink discussing how our companies can keep our heads above choppy economic waters. While in fact all of the ideas and approaches we have discussed have provided solid, universal concepts and a strategic thought framework relative to resource redeployment, most readers want to know more. Business leaders today want clear guidance and instruction as to specific actions we can execute that will result in improved performance. We want someone to prescribe a regimen of medication, much like a doctor would when we are ill, that will kill the disease that is infecting us. A simple, “Take three of these pills for the next seven days and you’ll be cured.” In short,…
Recession 101: Market Size vs. Market Share
09/15/2009 Posted in Marketing Comments (0) Subscribe to RSS
There are many business leaders today that are feeling like we are the victims of some sort of genetic experiment in which stunted growth is the result. We all like to think that we are in charge of our own business destiny and success, but contracting economic environments like the one in which we find ourselves today challenge our “bigger is better” psyche and make it difficult to exhibit a brave and optimistic persona in front of our employees. These days may represent the true test of our ability to deliver in a crunch when budgets are tight, markets are shrinking, and traditional marketing and sales methods seem to have lost their effectiveness. It begs the question, “When you can’t…
Are you afraid of change?
08/19/2009 Posted in Marketing Comments (2) Subscribe to RSS
We use a productivity tool for our design projects by Behance called Action Method. Action Method focuses on the individual more than the project and has been a great source of organization and productivity within our group in recent months. Recently Behance launched an initiative entitled 99%. A site dedicated to productivity with tips, videos and articles that cater to this theme. Check it out, it’s a great resource.
While checking the site out for the first time, this article caught my attention. “Strive for the IKEA Effect” is some insight into why IKEA is so successful and mainly due to the enjoyment their customers get from being hands-on with the actual…
Happy Employees = Growth (part 1 of 2)
08/17/2009 Posted in Marketing Comments (0) Subscribe to RSS
Keeping our best employees for the long run, and keeping them happy, is a key ingredient of almost every successful commercial venture. That isn’t just an anecdotal observation, in fact empirical research has proven that this hypothesis is indeed a fact.
The Harvard Business Review first published an article in 1994 titled, “Putting the Service-Profit Chain to Work”. This article was recently republished in 2008 because, as the HBR Editor states, “… it offers as much today as it did then and is a perennial best seller.” In other words, what was thought to be true in 1994 has been proven to be true over the last 15 years.
The conclusion of the research behind the service-profit chain…
Contact Us Today to Learn How Oobe Can Help Transform Your Uniform Program.