By Bryan Rees
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07/05/2010
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By Brendan O’Brien
Foursquare, a new social networking platform, is catching the attention of marketers in the quick-service industry for its ability to act as a consumer acquisition and retention tool.
Foursquare users accumulate badges and points when they visit participating establishments. Like Twitter, users employ their mobile devices to interact with the Foursquare site, which automatically updates their actions and shares them with the rest of the Foursquare community.
“We are trying to get folks out exploring the cities that we live and visit and incentivize them to do so,” says Tristan Walker, Foursquare’s vice president of business development.
On the customer-acquisition side, quick-service restaurants can promote Foursquare-only deals, specials, and coupons. More than 1,000 restaurants were running promotions…
By Bryan Rees
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07/05/2010
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Diary of a Social Venture Start-up > Joe Ippolito on June 28, 2010 at 1:00 pm PDT
In the last few years, doing good and helping others has become fashionable with companies clamoring to get on the do-gooding bandwagon. One of the more interesting efforts is the buy-one, give-one model, a concept most associated with TOMS shoes but which is quickly gaining additional corporate followers. And while it’s certainly hard to criticize any of these companies’ efforts, I can’t help but wonder if we might be overcelebrating.
I really dig this pair of TOMS, and if I didn’t have perfect eyesight, it wouldn’t take much to talk me into any of these gorgeous Warby Parker frames.…
By Bryan Rees
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07/05/2010
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Tarzana, CA., June 22, 2010, The FabricLink Network, with nearly a thousand pages of educational information on each of two websites, FabricLink.com (trade-to-consumer) and TheTechnicalCenter.com (trade-to-trade), launches new Textile Glossaries. These new features are added to the plethora of educational information that has made FabricLink (http://www.fabriclink.com) and TheTechnicalCenter (http://www.TheTechnicalCenter.com) two of the most bookmarked and visited textile education websites on the Internet.
The FabricLink Network has always been known for its rich content. But now, one of the most frequently visited areas of both websites, the ‘Dictionaries’ section, in the left-hand navigation, will be a pinnacle resource for even more educational information.
“We are pleased to be able to incorporate new Glossaries, developed by the California Fashion Association…
By Bryan Rees
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07/05/2010
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Synthetic fibers are the most popular fibers in the world – it’s estimated that synthetics account for about 65% of world production versus 35% for natural fibers. Most synthetic fibers (approximately 70%) are made from polyester, and the polyester most often used in textiles is polyethylene terephthalate (PET). Used in a fabric, it’s most often referred to as “polyester” or “poly”.
The majority of the world’s PET production – about 60% – is used to make fibers for textiles; about 30% is used to make bottles. It’s estimated that it takes about 104 million barrels of oil for PET production each year – that’s 70 million barrels just to produce the virgin polyester used in fabrics. That means most polyester – 70 million barrels…
By Bryan Rees
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08/26/2009
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Posted in OOBE
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It’s no secret Chick-fil-A has had a huge impact on who OOBE is today, and we never tire of talking about the success of the relationship. So when Jeff Taylor, our Director of Uniform Programs, was given the opportunity to tell the Chick-fil-A story in Ghana, Africa, we jumped at the opportunity. Here’s his take on the week.
I returned home August 16th from an 8 day trip to Ghana, Africa with 5 Chick-fil-A store Owner/Operators. (Brian Smith from Gambrills, MD, Bill Digges from Sterling, VA, Rick Johnson from Indianapolis, IN, Charlie Crews from Valdosta, GA and Chris Darley from Atlanta, GA) I was invited to participate in this trip by Brian Smith, who headed up the trip…