OOBE

Personalization and customization are certainly two hot themes these days. The race to provide unlimited flexibility and configurability that result in highly personalized experiences and interfaces proceeds at full song within almost every consumer and commercial product category. Somehow, however, this pervasive and passionate focus upon individual consumer wants and needs has largely bypassed the commercial uniform market.

When it comes to uniforms, one size or style definitely does not fit all. The need for a made-to-fit/made-to-order program exists on three levels. They are…

• Industry
• Brand
• Role

At the industry level, we discover that different types of businesses exhibit unique functional requirements, operate in varying climates and environments, and employ unique roles and positions. Grocery stores and supermarkets require versatile apparel that looks good and provides comfort while performing a wide range of tasks both inside and outside the store. Airline, hospitality, and hotel environments require crisper, more formal looks that stay that way throughout the day regardless of activity. Food service and restaurants place a high priority on stain resistance and cleanliness. Industrial and maintenance operations require ease of movement and apparel that keeps the wearer comfortable across a broad range of temperatures. And the list goes on…

At the brand level, nobody wants to be commoditized. We don’t want to walk around the corner and into another place of business and see the same apparel that we are wearing. After our physical facility, the first element of our business noticed by our customer is usually an employee. How that employee is dressed either supports and enhances our desired brand identity or detracts from it. What we desire is a uniform that instantly identifies our brand to the customer, reinforces our brand image, and delivers a competitive advantage.

Drive down one final level and you will quickly find that this same degree of differentiation exists at the individual role level, as well. Hotel desk clerks execute a different set of responsibilities from housekeepers. Flight attendants travel in a completely different orbit from their colleagues that handle baggage and work on the ramp. And teenagers that bus tables at casual dining establishments don’t have much in common with pharmacists wearing white coats that work for a national chain of drug stores. The conclusion? Unique roles with unique responsibilities require apparel that is designed to tackle everyday responsibilities with efficiency and comfort—and look good doing it.

OOBE possesses broad and deep experience serving a unique set of industries whose personnel look their best and are equipped to work most efficiently when dressed in OOBE uniform collections that are industry-specific and role-engineered. In this light, OOBE has introduced a new feature at oobe.com that provides some thoughtful insight and guidance for the 6 primary industries that we serve. Those industries are…

• Hospitality & Hotel
• Grocery Stores & Supermarkets
• Food Service
• Resorts, Theme Parks, & Cruise Lines
• Specialty Retail & Service
• Transportation & Freight

Click on each industry above to learn more about the insight and guidance we have to offer.

What are you doing to personalize your business for your customers?